The great and noble Facebook is pulling newsfeed real estate from Pages and making room for meaningful, spirit-lifting content from that person you share nothing with except maybe an obligation to friend each other. Because scrolling past the 8,544 absolutely essential posts per year (that’s 23.4 posts per day) on our school’s official Facebook Pages was – among other things – creating a passive audience of content sheep that were starting to feel vaguely sad while surfing their newsfeeds.
So. With even Facebook admitting that numbers were going to tank, what really happened? Who survived the newest algorithm and what can we learn from them to help our own pages deliver what audiences (and our Facebook lords) are looking for?
This presentation will report the findings of a coast to coast survey on Facebook Page analytics, with a focus on reach, impressions and volume of posts. We’ll dig deeper into type of posts and best (and worst) performing posts – all with collegial diplomacy, because we’re all just doing our best in a Facebook-ruled world.