#PSEWEB

2015 Sessions

Patrick Arsenault

Social Media Customer Service: 140 Characters to Make a Difference

This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media....

Social Media, Student Affairs, Trends

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Philippe Taza

Student Recruitment for the Mobile Generation

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....

Accessibility, Admissions, Analytics, Content, Design, Mobile, SEO, Social Media, Technology, Trends, Usability, UX, Web

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2014 Sessions

Melissa Cheater

That Buzzfeed Though

To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article - a recap of our favourite Instagram posts over the previous twelve months....

Aggregation, Buzzfeed, Innovation, Reach, Secret, Social Media, Strategy, Technology, Trends

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Bailey Parnell, Hamza Khan

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....

Engagement, Facebook, Innovation, Snapchat, Social Media, Strategy, Trends, Twitter

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