Have you ever wondered how to meaningfully capture and tell the stories of students who are making a difference abroad?...
Your boss magically grants your wishes and announces that they’re giving you multi-year, digital-specific recruitment budget - you should be thrilled, right!? But where do you even begin when you’re piloting a new initiat...
From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
Social Media is but a communication tool we use to do what we've been doing for centuries: tell stories. And who tells student stories better than students themselves?...
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...
In September 2013, we knew we could no longer just exist on social media so we started to do something about it....