From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
You should think that you can get to the top of the social networks organically. This should be the "right" way to get ahead. Well, it isn't exclusively the way to get there. Advertising on Facebook and Twitter, with a budget...
For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations....
We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that e...
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....