#PSEWEB

2015 Sessions

Lindsey Fair

From inside the head of an 18 year old

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....

Analytics, Content, Email, Engagement, Listening, Monitoring, Recruitment, Sentiment, Stories, Strategy, Writing

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2014 Sessions

Kareem Rahaman, Samantha Read

Measuring In-Person Recruitment Effectiveness with Social Media

Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where to attend school in September....

Admissions, Analytics, Hashtags, Recruitment, Sentiment, Social Media

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