Sessions ⁄ #PSEWeb

Capitalizing on an Olympic-sized viral moment
How I Posted 100+ Pieces of User-Generated Content on Instagram in One Year
The Power of a Strategic No: When Everything Matters, What Matters Most?
“This Bunny Needs a Text Alternative”: Using Empathy and Play to Teach Accessibility and Standards
If Students Ran the Comms Team: Learner Voices Shaping Higher Education Communications
We’ve Got You: Using Human-Centered Storytelling to Support First-Year Students through Social Media
Teamwork Makes the Dream Work: Best Collaboration and Management Hacks for Producing the Best Content
From Static to Signal: A Student Survey Strategy That Delivers
Can You Post This ASAP?: The Power of Content Calendars
We’ve Been ‘Collabing’ Since Before ‘Collabing’ Was a Thing: How Two Social Media Managers Became Strategic Architects to Better Tell the Laurier Story
From Inbox to Impact: Launching Strategic Newsletters That Engage Students and Staff
You’re Recruiting. They’re Rewriting Their Lives. Designing Communication for International Students.
My TMU Breakthrough: How We Reimagined Storytelling By Nurturing the Student Voice
Building AI Workflows: A Choose Your Own Adventure Session
Signals to Strategy: How Listening to Users Transformed the OUAC Website
UX Research without Breaking the Bank: Practical Methods for Higher-Ed Communicators
Everyone’s an Expert: Coaching and Collaborating with Non-Marketing Staff
From Noise to Narrative: Building an Institutional Story in a Decentralized University
From Site Architecture to Governance: How We Tamed Our Program Pages
If It’s Important, Make It Understandable: A Strategy for Communicating Complex Work
A Strategy of Care: Integrating Strategic Communications into Departmental Operation to Optimize Service Delivery
Creative That Converts: How We Used Data to Drive Year-Over-Year Growth in Paid Digital
Stretching Your Story: How to Maximize Impact Across Multiple Digital Platforms