Sessions ⁄ #PSEWeb

Welcome Remarks from our co-hosts: Memorial University
The Secrets to Elevating Your Design Skills in 30 Minutes
Reframing the College Brand: Practical Storytelling Strategies for Communications Teams
I Thought It Was Just a Website (and What It Actually Was): Strategic Lessons From Being Wrong About Basically Everything
Built for audiences, not assumptions
Capitalizing on an Olympic-sized viral moment
How I Posted 100+ Pieces of User-Generated Content on Instagram in One Year
Media Camp: A Case-study in Proactive Planning for the Post Truth Age
The Power of a Strategic No: When Everything Matters, What Matters Most?
Feeling Good: Why Positive Relationship-Building is The Critical Outcome of Documentation, User Support, and Training
“This Bunny Needs a Text Alternative”: Using Empathy and Play to Teach Accessibility and Standards
Sound Strategy: Driving Reach, Relevance and Reputation Through Podcasting
Behind the Scenes of Sciographies: A podcast about the people who make science happen!
If Students Ran the Comms Team: Learner Voices Shaping Higher Education Communications
From Advising to Zen Dens: UX Research Brings Clarity, Findability to All Student Services
We’ve Got You: Using Human-Centered Storytelling to Support First-Year Students through Social Media
Teamwork Makes the Dream Work: Best Collaboration and Management Hacks for Producing the Best Content
From Static to Signal: A Student Survey Strategy That Delivers
Can You Post This ASAP?: The Power of Content Calendars
We’ve Been ‘Collabing’ Since Before ‘Collabing’ Was a Thing: How Two Social Media Managers Became Strategic Architects to Better Tell the Laurier Story
From Clicks to Classrooms: Measuring Paid Media by Enrollment Impact
Frame by Frame: Building a Repeatable Video Series
Break the Marketing Rut: How Internal Pitching Sparked Our Best Campaign Yet
From Inbox to Impact: Launching Strategic Newsletters That Engage Students and Staff
You’re Recruiting. They’re Rewriting Their Lives. Designing Communication for International Students.
My TMU Breakthrough: How We Reimagined Storytelling By Nurturing the Student Voice
Building AI Workflows: A Choose Your Own Adventure Session
Signals to Strategy: How Listening to Users Transformed the OUAC Website
UX Research without Breaking the Bank: Practical Methods for Higher-Ed Communicators
From Chaos to Consistency: Building Digital Foundations for AI-Driven Transformation
From Noise to Narrative: Building an Institutional Story in a Decentralized University
From Site Architecture to Governance: How We Tamed Our Program Pages
If It’s Important, Make It Understandable: A Strategy for Communicating Complex Work
A Strategy of Care: Integrating Strategic Communications into Departmental Operation to Optimize Service Delivery
Creative That Converts: How We Used Data to Drive Year-Over-Year Growth in Paid Digital
Stretching Your Story: How to Maximize Impact Across Multiple Digital Platforms