Climbing mountains and managing large communication and marketing projects ask much of us. The first step in any climb is to accept the invitation to navigate the challenges and risks, followed by intensive planning, training, and skill development to be prepared for the summit. As we climb higher, the mountain offers new vantage points, allowing us to see our work and ourselves differently. TA Loeffler repeatedly uses this model to nurture her own dreams and those of others.
Pursuing our individual and collective summits requires leaps of faith, heaps of humour, dashes of discipline, mountains of luck, and the ability to ride large waves of emotion. In her presentation, TA invites you to reflect on your own Everest while inspiring you with a multi-media presentation of the lessons learned from training for, reaching, and climbing the world’s highest mountains.
Dr. TA Loeffler
Explorer, author, speaker and educator, Memorial University of Newfoundland
Dr. TA Loeffler is an award-winning educator, explorer, speaker, author and professor of Outdoor Recreation at Memorial University of Newfoundland. With 35 years of experience guiding people through transformative life experiences, she has traveled to 54 countries, visited all seven continents, and completed 6⅘ of the Seven Summits. In recognition of her achievements, she was named one of Canadian Geographic’s “90 Greatest Canadian Explorers” in 2020. Through her inspiring “Big Dreams, Big Goals” message, TA has reached more than 250,000 people across Newfoundland and Labrador.
Known for blending experiential education with powerful lessons from outdoor adventure, TA uses stories and metaphors from expeditions, sport, and exploration to help individuals and organizations overcome challenges and achieve meaningful change. Her contributions to teaching, community engagement, and leadership have earned numerous national and international honours, including the John Lewis Paton Distinguished University Professorship, a 3M National Teaching Fellowship, and fellowship in The Royal Canadian Geographical Society. A lifelong athlete, coach, and adventurer, TA brings a deep understanding of teamwork, resilience, and human potential to every audience she serves.