With nearly 20 years of marketing experience, Jon digs deep to bring clarity, focus, and purpose to clients’ marketing and communications. He leads m5’s strategy practice across their five offices and supports teams in developing targeted marketing and recruitment strategies for institutions across Canada. His work helps post-secondary institutions strengthen their brands, attract the right students, and achieve enrollment goals in an increasingly competitive landscape. A curious lifelong learner by nature, Jon has completed extensive professional development in behavioural economics and is currently completing an MBA from Queen Mary, University of London.

As Partner at m5 Marketing Communications, Heather has played a key role in growing the agency into one of Canada’s largest independent marketing firms while leading strategic initiatives for universities and colleges across the country. She works closely with institutional leadership teams to align marketing strategy and student recruitment efforts with organizational goals, ensuring campaigns are both measurable and mission-driven. Recognized as one of Atlantic Business Magazine’s 25 Most Powerful Women in Business, Heather is known for her collaborative leadership style, strategic perspective, and passion for mentoring and developing the next generation of marketing professionals.