What does it mean to apply a strategic “no” within a communications environment where every project is perceived as urgent and every message competes for attention? This session explores the concept of the strategic no: not as a barrier but as a purposeful tool for focus, clarity and collaboration.
With 9 departments across the Registrar’s Office relying on our communications team to reach students, faculty and campus partners, prioritization becomes essential. By making use of automation, as well as building customized tools for intake requests, project planning and self-service resources, we’ve been able to increase transparency, improve clarity of incoming requests and empower partners with the user-knowledge necessary to operate with confidence. Leaving room for what matters most – delivering unified, student-centered communications that makes an impact.
Tanja Maraj
Communications Officer, McMaster University
Tanja is a strategic thinker and communicator who believes in creating impact with ease throughout the university journey. She considers understanding the “why” behind challenges and developing solutions to improve the student experience. As a Communications Officer within the Office of the Registrar at McMaster University, she uses the power of storytelling and strategic thinking to craft student-centered content to engage and inform students while strengthening their connection to the university community.
Outside of the office, Tanja is passionate about continuous learning and connecting with others, she is always seeking new experiences that inspire creativity and growth whether that is through art, wellness-related activities or travelling the world.
Hollie Pocsai
Communications and Events Specialist, Office of the Registrar, McMaster University
Hollie Pocsai is a Communication and Events Specialist in the Office of the Registrar at McMaster University. With over 15 years of experience in marketing and communications, she brings a strong background in entrepreneurship and a practical approach to inclusive engagement.
Her work focuses on strategic communications and event planning that enhance the student experience. Grounded in equity and collaboration, she is committed to building meaningful connections and delivering clear, client-centred messaging. Hollie is recognized for her thoughtful communication style and ability to foster trust, belonging, and engagement across diverse audiences.