Most AI demos show you a single tool doing a single task. But that’s not how real work happens. In practice, your best results come from collaborating between tools, taking the output of one AI tool and feeding it into the next.
Here are two scenarios: your institution is launching a new course offering, or you want to propose launching a Marcom AI Committee. You need research, strategy, messaging, and content. Where do you start? What tool do you reach for? And what happens when the audience research from Gemini feeds into a custom GPT, which feeds into a Claude Project, and then into NotebookLM?
You’ll decide. This is a fully interactive, choose-your-own-adventure walkthrough where the audience makes the calls and I run the tools. We’ll build a real, multi-step AI workflow together, one decision at a time.
You’ll walk away seeing AI not as a single tool, but as a toolkit where the real power is in the handoffs and collaboration.
Brian Piper
Founder, AIreFlow Solutions
Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.
Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.
Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.
Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.
He is the founder of AIreFlow Solutions, a company focused on integrating AI responsibly and ethically into business processes, especially in content marketing.
When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.