What’s in a content calendar?
Having done social media since the Vine days (gone too soon), we’re no stranger to content calendars. They’re often an afterthought, a freebie from paid services to map days of significance. But when it comes to social media in higher education, one size doesn’t fit all.
What if your content calendar could do so much more for you? All it takes is your content and metrics, a little time, and a spreadsheet.
Learn how to take your calendars beyond Taco Tuesday, using your own data points to anticipate audience attentiveness, identify content buckets, find post formats that work best for your channel goals, and gather data that proves you’re not just screaming into the void–though it might feel like it sometimes.
We’ll walk through why expanded content calendars were a useful step in our often term-ruled world of higher education, how we use ours in our day-to-day content and campaign management, the things we track and include in our content calendars, and how it helps us guide recommendations for stakeholders creating content for our channels.
Natasha Mendonca
Digital Communications and Social Media Specialist, University of Toronto
From Vines to Instagram Stories, Natasha has planned, optimized, and published social media campaigns for more than thirteen years. A storyteller by nature, she has a passion for accessible content and user experience.
When not using Sprout Social, Natasha can be found with her partner and two daughters (one furry), at various concerts and musicals, or holed up reading a romance novel.
Delicia Ansalem
Digital Communications and Social Media Specialist, Faculty of Arts & Science, University of Toronto
Delicia has spent nearly a decade working in marketing and communications, with a focus on content strategy and user experience. A designer at heart, she holds a Master of Information and is passionate about shaping social media content that connects with diverse audiences.
In her free time, she can be found watching documentaries and thriller miniseries on Netflix, discovering new genres on Spotify, or exploring new desserts around the city.