For international students considering Canadian universities, applying is rarely a straightforward process. Alongside choosing a program, they are navigating visa requirements, financial planning, housing, employment rules, and the realities of moving to a new country.
Prospective international students are trying to answer many questions at once. When institutions don’t anticipate those questions or address them at the right moment, students may end up with bad information — or abandon the process altogether.
In this session, we’ll break down the core information international students need throughout the recruitment journey and how universities can structure communication flows to meet those needs.
Using a practical journey-mapping approach, we’ll explore what to communicate, when to communicate it, and which channels are most effective for reaching international audiences.
Dayana Kibilds
AVP, Marketing & Community, SimpsonScarborough
Day is the Associate Vice President of Marketing and Community at SimpsonScarborough, where she brings higher education professionals together for shared ideas, sharper thinking, and braver work.
For nearly two decades, she has led award-winning work with institutions around the world. An international keynote speaker and bestselling author of Mailed It!, Day is known for turning complexity into clarity and helping teams move from insight to action.
She teaches and shares her work widely, through workshops and courses, her volunteer roles with Council for Advancement and Support of Education, Digital Collegium, and American Marketing Association, and her weekly newsletter, You Ask, Day Answers.