For international students considering Canadian universities, applying is rarely a straightforward process. Alongside choosing a program, they are navigating visa requirements, financial planning, housing, employment rules, and the realities of moving to a new country.

Prospective international students are trying to answer many questions at once. When institutions don’t anticipate those questions or address them at the right moment, students may end up with bad information — or abandon the process altogether.

In this session, we’ll break down the core information international students need throughout the recruitment journey and how universities can structure communication flows to meet those needs.

Using a practical journey-mapping approach, we’ll explore what to communicate, when to communicate it, and which channels are most effective for reaching international audiences.