#PSEWeb 2023 Keynotes + Community Sessions — #PSEWeb

Keynote Sessions

KEYNOTE TALK – Artificial Intelligence: Embracing Opportunities, Responsibly.

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Keynote Talk: Indigenous Rights and Reconciliation

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Pre-conference Workshops

Content Strategy Best Practices for the Long Haul

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Carol-Lynne Michaels, Cassandra Togneri

Confabulation presents: Find Your Story

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Community-led Sessions

Joyce Peralta, Andrea Clegg

Take action! Promoting equity, diversity & inclusion best practices for websites

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Building with purpose: deliberately and strategically providing intentional online places to support the student lifecycle

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Cadie De Kelver

A fresh take on short video from a recent grad turned higher-ed pro

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Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms

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From persona to publish: How to turn your audience insights into more personalised and compelling content

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How to Make Great UX Decisions for Your Content

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A brief tour of ChatGPT, or how to stop worrying and love artificial intelligence

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To respond, or not to respond? That is the question.

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Building a community of practice for digital standards compliance (it’s more fun than you think!)

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Gemma Spadafora, Jess Anderson

Build from Within

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Shauna Rempel, Angelia Meffe

Cultivate a community from collaboration: the secret to a strong vertical video strategy

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A winning strategy and structure for delivering impactful campaigns

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Amanda Vos, Cassie Harrison

Outdated to innovative, tips for revitalizing your website

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Talar Nersesian, Christine Elstub

The Reel Deal: How to Create Instagram Content for Future Students

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Our headless journey – how using technology to separate content and user experience led us to become one of the best-performing PSE websites in Canada.

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Flops and bops: the best and worst organic Instagram posts from 2022

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Kristin Van Dorn

Moving from Order-Taking to Strategy

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From content chaos to content design: Lessons learnt on a journey to creating better programme pages

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Google Analytics 4 Crash Course

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Krista Boniface

#UTogether: Introducing U of T, one Reel / TikTok at a time

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From Reactive to Proactive

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Natalie Gomes, Laurie Bulchak

Video Content: A Cheap and Cheerful Guide

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Write emails people will read

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Using Analytics Dashboards To Tell Stories

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Trust the Science? How to Not Diss Information

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Content that Converts: how to create content that inspires action

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Why Accessibility Expands Your Reach to All Audiences

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How to utilize [the brand new] Google Analytics 4 to measure your university’s web performance?

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Doug Hammond, Scott Charitar, Sonia Ham

A More Virtual Seneca – The Service Hub

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Adding empathy to your comm flows

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Build a design-development partnership

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Cultivating a Podcast Network for Community Storytelling and Branding

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Communicating from within: How a Trojan Horse approach to a polar bear tour boosted online engagement

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Sponsor Sessions

Suzanne Dergacheva

Content Governance Models: A Story of Three Websites

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Raymond Wang, Hector Amaya

Focus on the Important Things: Leveraging WebOps to Manage Expanding Digital Portfolios

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Join us at #PSEWEB 2023

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