Frincy Clement

Keynote Talk: Artificial Intelligence

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Nikki Sanchez

Keynote Talk: Indigeneity and higher education

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Amanda Vos, Cassie Harrison

Outdated to innovative, tips for revitalizing your website

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Redesign, Web

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Daniel Browne

A brief tour of ChatGPT, or how to stop worrying and love artificial intelligence

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AI, ChatGPT, Content

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Joyce Peralta, Andrea Clegg

Take action! Promoting equity, diversity & inclusion best practices for websites

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Accessibility, Strategy

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Talar Nersesian, Christine Elstub

The Reel Deal: How to Create Instagram Content for Future Students

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Social Media, Video

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Ashley Meehan

Flops and bops: the best and worst organic Instagram posts from 2022

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Alumni, Content, Social Media

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Kate Bundy

How to Make Great UX Decisions for Your Content

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Accessibility, Content, Design, UX

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Ali Baggott

To respond, or not to respond? That is the question.

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Crisis Communications, Social Media

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John Reid

Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms

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Advertising, Social Media

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Brad Buie

Trust the Science? How to Not Diss Information

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Content, Stories

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Jesse Ringer

Content that Converts: how to create content that inspires action

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Content, SEO

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Tony Sheridan

A winning strategy and structure for delivering impactful campaigns

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Content, Frameworks, Strategy

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Shauna Rempel, Angelia Meffe

Cultivate a community from collaboration: the secret to a strong vertical video strategy

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Collaboration, Social Media, Video

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Day Kibilds

Write emails people will read

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Content, Design, Email

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Matt Heitto

Our headless journey – how using technology to separate content and user experience led us to become one of the best-performing PSE websites in Canada.

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CMS

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Andrew Klotz, Daniel Deschenes

Using Analytics Dashboards To Tell Stories

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Analytics

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Cadie De Kelver

A fresh take on short video from a recent grad turned higher-ed pro

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Content, Video

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Dayan Boyce

Building with purpose: deliberately and strategically providing intentional online places to support the student lifecycle

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Intranet, Strategy, Usability, Web

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Faton Sopa

How to utilize [the brand new] Google Analytics 4 to measure your university’s web performance?

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Analytics

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Dana Rock

From persona to publish: How to turn your audience insights into more personalised and compelling content

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Content

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Heidi Strohl

Build a design-development partnership

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Collaboration, Web

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Robert Li

Cultivating a Podcast Network for Community Storytelling and Branding

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Content, Podcasts

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Doug Hammond, Scott Charitar, Sonia Ham

A More Virtual Seneca – The Service Hub

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CRM, Salesforce

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Gemma Spadafora, Jess Anderson

Build from Within

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Content, Recruitment

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Natalie Gomes, Laurie Bulchak

Video Content: A Cheap and Cheerful Guide

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Recruitment, Social Media, Video

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Medbh English

Communicating from within: How a Trojan Horse approach to a polar bear tour boosted online engagement

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Content, Stories

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Sarah Wells

From Reactive to Proactive

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Content, Social Media

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Krista Boniface

#UTogether: Introducing U of T, one Reel / TikTok at a time

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Social Media, Video

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Dana Rock

From content chaos to content design: Lessons learnt on a journey to creating better programme pages

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Content, Design, Strategy, Web

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Mary Kathryn Roberts

How We Created an Engaged, Productive, Collaborative, and Fun Work Environment

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Agile, Frameworks, Governance, Web

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Fran Wyllie

Why Accessibility Expands Your Reach to All Audiences

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Accessibility

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Joyce Peralta

Building a community of practice for digital standards compliance (it’s more fun than you think!)

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Accessibility, Governance, Web

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Kristin Van Dorn

Moving from Order-Taking to Strategy

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Strategy

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Day Kibilds

Adding empathy to your comm flows

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Content, Engagement, Strategy

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Simon Labonne

Google Analytics 4 Crash Course

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Analytics

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Adrienne Smith

Content Strategy Best Practices for the Long Haul

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CMS, Frameworks, Governance

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Carol-Lynne Michaels​, Cassandra Togneri​

Confabulation presents: Find Your Story

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Content

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