#PSEWEB

2014 Sessions

Stephanie Lummis

In-House Web Teams that Work

Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end.  Focusing specifically on small team design we'll look at ways to set web team standards and decide on the right in-house to...

Governance, Politics, Process, Relationships, Vendors, Web

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JP Rains

Paying your way to the top – Advertising on Facebook + Twitter

You should think that you can get to the top of the social networks organically. This should be the "right" way to get ahead. Well, it isn't exclusively the way to get there. Advertising on Facebook and Twitter, with a budget...

Ads, Facebook, Politics, Strategy, Twitter

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Mathew Hoy

Redesigning the Redesign

The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two - little - things don’...

Design, Politics, Process, Redesign, Strategy, Web

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Courtney Mallam, Tom Cochrane

Small Fish, Big Pond: A discussion about web governance and digital opportunities in a multi-campus university setting

Working on a satellite campus can often come hand-in-hand with its own set of challenges and limitations, but can also provide a wealth of opportunities for innovation, nimbleness, and creativity....

Affiliates, Collaboration, Governance, Politics, Relationships

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JP Rains

Web Wars: A New Hope

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...

Content, Governance, IA, Politics, Process, Web, Workflow

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Jared Lenover

You’re Just One Non-Expert

As communicators for our schools, it’s our job to get the exciting, useful information developed by our faculty and staff out of the ivory towers and into our communities. We have strategies to do this, but there’s so muc...

Collaboration, Politics, Relationships, Strategy

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