Melissa Cheater has been building & studying community longer than ER was a TV show – helping cities rethink youth services, working with Canada’s best minds working to understand online identity, and showing universities how to reconnect.  She studied Media & Public Interest at Western University, has worked across non-profit, government and private sectors and throughout her career has been breaking new ground in digital strategy (featured in publications such as Maclean’s), helping institutions negotiate the digital shift in communications. Melissa is digital strategist & speaker, specializing in post-secondary education and social network theory, founder of the #PSEWEB conference, and a member of the Department of Communications & Public Affairs at Western University. Melissa maintains an independent blog at melissamae.ca.