In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us. So for awhile there was “EdgeRank” and Facebook picked what to send to who based on social scoring and infinite mysterious but all very important and made-up behavioural signals.

We get it. Write good content. Be awesome. Write stories, not promotions. Zuckerberg saw what he had made, and it was very good.

The thing about Zuck (or Z as his friend calls him), is that he’s not into good. Disruptive is a little more “his thing.” So he changed the game and now it’s our turn to read his mind, cross our posts and hope to reach. Let’s discuss the signs, symptoms and remedies for the new New NEW Facebook algorithm – and then let’s all get a drink.