#PSEWEB

Director of Social Media and Public Engagement

University of Michigan

For more than 15 years, Nikki Sunstrum has dedicated her career to providing strategic vision and leadership in the fields of communications and advocacy. Leading crucial conversations on pivotal societal issues, elevating critical public health messaging and expertise, and creating opportunities for groundbreaking change, transparency and increased understanding. Nikki’s work has enabled the University of Michigan, the world’s leading public research institution—and formerly the State of Michigan—to emerge as global standards of innovation, engagement, executive voice, social responsibility and crisis communication.

The results of Nikki’s work have made her a recognized thought leader at the local, state, and national level, a globally sought-after speaker, and a recognized advocate of strategy, collaboration, integrity, accountability and digital citizenship.

Photo of Nikki Sunstrum

2022 Session

Hybrid Workshop: We didn't start the fire - Social's role in crisis

After more than a decade of content proliferation, the challenge of creating captivating news feeds, while simultaneously combating online controversy, has become crucial to continued social media success. In this 2-hour session, we will explore the current state of social media ...

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