After more than a decade of content proliferation, the challenge of creating captivating news feeds, while simultaneously combating online controversy, has become crucial to continued social media success. In this 2-hour session, we will explore the current state of social media and engage in an in-depth discussion regarding best practices for measuring success and mitigating institutional risk.

Participants will walk away with proven strategies for immediate implementation, and a renewed sense of how best to leverage a variety of tools to address organizational goals and objectives.

Topics and Tactics will include:

• Proactively shaping your social media story
• Nikki’s rules of engagement
• Re-establishing trust through transparency and authenticity
• Elevating understanding with animation
• Leveraging trends to educate consumers
• Increasing outreach by communicating impact
• How to create captivating video

Format: Hybrid (participants can attend either in-person or virtually)