#PSEWEB

Manager, Digital Communications

University of Waterloo

Lisa Brackenridge is Manager of Digital Communications for Marketing & Undergraduate Recruitment at the University of Waterloo. Before working in higher education, she held a variety of marketing and communication roles in high tech. As the mother of two young children, Lisa now spends most of her spare time finding cheerios in curious places.

Photo of Lisa Brackenridge

Sessions

Writing it old school – the evolution of a hashtag campaign

It’s the personal touch that makes the difference. Waterloo’s hashtag campaign evolved from a print media tracking initiative to a confirmation campaign. But, the value lies in how print and digital come together to complete the circle....

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