Manager, Digital Communications

University of Waterloo

Lisa Brackenridge is Manager of Digital Communications for Marketing & Undergraduate Recruitment at the University of Waterloo. Before working in higher education, she held a variety of marketing and communication roles in high tech. As the mother of two young children, Lisa now spends most of her spare time finding cheerios in curious places.

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Writing it old school – the evolution of a hashtag campaign

It’s the personal touch that makes the difference. Waterloo’s hashtag campaign evolved from a print media tracking initiative to a confirmation campaign. But, the value lies in how print and digital come together to complete the circle....

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