Monday July 12, 1:00 – 3:00pm
Can you believe Facebook and Twitter are already teenagers at 17 and 15 years each? With that much time and evolution, it can be tough to know whether you’re still putting in the right effort and time to reach the right audience. This workshop will use the framework of Dr. Josie Ahlquist’s Digital Community Building Cohort to showcase how you can build community on Facebook and Twitter. Get ready to do a deep dive on the guiding principles of creating platforms with purpose, including key functions, ways to tap into demographics, pros and cons to the channels now and how to make your digital engagement intentional, inclusive, interactive and impactful.
Participants will walk away with:
- A new perspective on platform-specific community building
- A better understanding of platform key functionality and the evolution of what’s available to reach your audiences now
- The chance to ask questions in a group setting to collaborate on your own framework to build community on Twitter and Facebook
- Examples of community engagement across post-secondary education and outside of our industry to inspire your content ideas beyond this workshop
Facilitator: Krista Boniface