Dr. Jeffrey Preston is a professor of Marketing at the Lawrence Kinlin School of Business, where he teaches classes on digital marketing, market research and nonprofit marketing.

Dr. Jeffrey Preston is a professor of Marketing at the Lawrence Kinlin School of Business, where he teaches classes on digital marketing, market research and nonprofit marketing.
In the summer of 2014, rapper Meek Mill levelled the serious allegation of ghost writing at international hip hop sensation and light-box dancing enthusiast Aubrey 'Drake' Graham. What followed was a series of social media touch points, music uploads (coinciding with the launch o...
Whether using biblical quotes or placing black and white text over an image of a cat, Western society has long used “memes” as cultural shorthand; a means of expressing complex emotions and wit in as few words or images as possible....