How do you create a smooth, persuasive journey from exploration to application…when that journey passes through seven different teams spread across four functional silos (not counting 20ish faculties and schools)?

Through structured collaboration, skillful delegation, user data, and a lot of elbow grease! Our small, multidisciplinary team replaced two overgrown websites with a concise, user-focused resource and a completely revamped program finding tool (including new content for over 250 programs). In the process, we became a unifying force across disparate marketing and recruitment activities like online ads, email marketing, support services, and events.

In this presentation, we share the project management techniques and data points we used to make it happen.