Students on campus tend to leave right after their classes, communications teams can easily find them online where we compete for a small fraction of their attention. We can stay in touch with them that way, but what are we exactly trying to achieve? Is there a way to convert their online engagement into a real-life enriching experience in order to foster a sense of belonging to the institution?

This session will focus on sharing examples how Université de Saint-Boniface have connected online with students in order to have an impact on their on-campus presence.