Have you ever felt stymied trying to narrow down and articulate your core messages, key benefits and features of your courses and programs? Are you unsure how to position your offerings, and the best way to communicate these benefits to your audiences?

With the help of plenty of examples from UBC Extended Learning, learn frameworks and approaches to bringing “voice of student” into your marketing communications. Learn step-by-step how to craft messages that resonate with students, and which channels and content are the best way to deliver these messages.