If the last several years have taught us anything, it is that we need to be prepared to handle emergencies and social media is an integral part of that. While I haven’t had to fully implement my plans to date, I feel more secure knowing that I have resources and procedures in place for how we can best use social media in the event of a crisis based on what I’ve learned from others use of social media during difficult times.

I’ll walk you through my channel strategy, what channels I am ready to deploy and the nuances of how I aim to employ each in the event of an emergency or crisis. I will focus on social media, but I’ll also touch on other tools that I am responsible for (website, app) and that I’ve leveraged to enhance my schools plan for an emergency.

I hope that by the end of this session to give you some takeaways that you can implement into your strategy to ensure that if the worst happens, you’re as prepared as possible.