Content strategy at universities is hard. As higher ed marketers, we have the seemingly impossible task of pulling together cohesive brand stories in siloed environments with many stakeholders, multiple competing priorities, unforeseen issues, and lean budgets.
In this presentation, Houston White, UBC’s Digital Marketing Strategist, will share wins and lessons from the first year of UBC’s new content strategy. With specific content examples and real data, he’ll walk through what worked (and what didn’t) and look ahead at what’s to come. You’ll leave inspired to try something new and armed with insights that you can incorporate into your own content planning.