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Digital Marketing Strategist

University of British Columbia

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Houston White is a brand strategist and digital marketer with over ten years of experience in higher education. He’s the Digital Marketing Strategist with UBC Brand & Marketing, where he works to bring the UBC brand to life and inspire the world to engage with the university.

Houston leads digital and social media marketing for UBC, develops and implements high profile national and international brand advertising campaigns, and manages content strategy for UBC’s digital brand channels, including ubc.ca and its main social media channels.

Sessions

Feeding the beast: connecting UBC's content strategy and digital ecosystem

The Communications & Marketing team at UBC was producing rich and engaging brand stories, but the audience wasn't what we hoped it would be. Our content strategy was disconnected from our social channels, and that link needed to be fixed....

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