In 2021 I presented Moving from the Wild West to Collaboration City at #PSEWeb and this year I hope to dive more into how we have trained and empowered our 90+ social media representative team to develop content for brand channels.

This year, I along with a few colleagues, will share how to onboard new social media representatives and the support we provide to them as they get started. We will show you how we manage tools like Adobe Express to create consistent branding across our college. We will also talk about how we approach content institutionally, to provide SMR’s with the support they need to focus on creating content for which they are the content experts. Finally we will look at how our institution makes use of tools like Hootsuite’s Content Library and Microsoft 365’s Planner.