Facebook has added some new functionality to Pages.  You can now add a call to action button which will appear on the cover image beside Like Us, Message etc.

A page admin can select from a group of call-to-action buttons — like Shop Now or Sign Up.  There are seven calls to action available:

• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video

You can set the URL to your website or landing page, send the user to your app or video  There are mobile, iPhone, and Android specific options as well, depending on the device the user may be using.

A few schools have already activated their Call to Action button

Will this functionality bring additional engagement opportunities between your institute and students?