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Program & Marketing Coordinator

Edwards School of Business – Graduate Programs

Travis Rotenburger is the Program and Marketing Coordinator for Graduate Programs at the Edwards School of Business in the University of Saskatchewan. He is responsible for the marketing and recruitment of four graduate programs, including the highly competitive MBA.

Prior to his time in Edwards, Travis was a technical sales representative, which helped give a greater understanding to how marketing can be used to drive leads to sales.

Applying this experience to his current role, Travis now uses digital advertising to create a full recruitment funnel strategy.

Photo of Travis Rotenburger

Sessions

The ABCs of digital marketing for PSEs - Analytics, Bench-marking, and Conversions

We often hear presentations regarding analytics, bench-marking, and conversions that are designed for businesses based in repeat customers. This presentation will look at the unique world of PSE, where long sales cycles and single purchase customers are the norm when recruiting s...

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