VP Product & Customer Success


Jeff has been helping organizations manage, measure and optimize their Web presences for nearly 20 years.

As Vice President Product and Customer Success, Jeff is responsible for managing Mintent’s rapidly evolving, customer-driven roadmap throughout the product lifecycle by keeping his finger on the pulse of trends in content marketing, SEO, social media, mobile and Web analytics. He leads and collaborates with the entire Mintent team on corporate strategy, product marketing, sales, training and support.

Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word. He is a very active social networker, a craft beer enthusiast, an adventurous foodie and has blogged about his former hockey dad life at imahockeydad.com.

Photo of Jeff Riddall


How Laurentian University created a data-driven content strategy using SEO

We all know SEO is important, but the real question is — are you using it properly? How do you track the performance of your keywords and discover new ones? How do you know if you’re creating the right content and whether or not it’s working?...

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