In his day job, JP is the Director, Communications and Digital Strategy at Laurentian University where he oversees a team responsible for the website, social media and digital communications. He spends his evenings at the University as well where teaches Sport, Media & Communication and Sport & Social Media as a lecturer in the School of Sports Administration, within the Faculty of Management. He is also the President of Rains Media, a consulting company that works with clients in Education, Health, Retail and Financial Services.

Prior to this, he was the Vice-President of Strategy at Soshal, a digital marketing agency, where his primary function was to lead the development of solutions for clients (building websites, strategic marketing, social media and digital marketing). JP is also an associate of Fraser Torosay Inc. a strategic communications company.

He earned his Masters in Business Administration and Bachelor of Commerce, specialized in Sports Administration at Laurentian University and completed part-time studies at the Schulich School of Business at York University. He is also a published author in the Journal of Education Advancement and Marketing. JP is a past chair of the board for the Post Secondary Education Web Conference of Canada, a board member with the Laurentian University Alumni Association, a former voting member of the Laurentian University Senate, the president of the SPAD Alumni Chapter, the co-chair of the Golf Marathon For Hope and is a winner of Sudbury’s Top 40 under 40.