Lecturer and Marketing Professor

York University

Basim Salim is a marketing leader, educator and speaker with over 10 years of experience working locally and internationally in both B2C and B2B industries, Basim specializes in digital marketing, international marketing strategy, product development, and demand generation. He’s a dedicated educator and has taught courses in marketing, branding and strategy at York University, Seneca College and Conestoga College.

Basim is currently the Director of Marketing at Riva International. He holds a Bachelors of Commerce from York University and completed his Masters of Business Administration (MBA) from the DeGroote School of Business. Basim is passionate about marketing, professional development and executive coaching and is dedicated to helping young professionals succeed in career and in life.

Photo of Basim Salim

2024 Session