Amanda Costello is the lead content strategist in the University of Minnesota’s College of Education and Human Development (CEHD), where she works with college administrators, directors, and department-level content strategists to guide comprehensive strategy. She promotes content strategy best practices throughout the University with a mix of scrappy diplomacy and relentless optimism.

Amanda is an award-winning speaker on working with content specialists and the web, building web teams, and sharing ideas to do good work. She enjoys filling out forms because it feels like taking a test where she knows all the answers.