Our students are people first. How do we create social content that recognizes and celebrates this?

York University’s CASE Circle of Excellence award-winning 2019 Mother’s Day video project tapped into an emotional and very-real celebration of three young mothers, who also just happen to be York students.

In this session we will explore the planning and execution of this video, with a particular lens on how to create and foster personal, authentic, and emotional social content that supports your brand story, reputation and values.