Brands love to talk about themselves. “We’re the best ____ in the country!” We always think we’re the protagonist. But we’re wrong. In fact, your target audience is actually the main character — the hero of the brand’s story. In this session, you’ll learn how your brand fits into the hero’s journey, clarify your message, and ultimately increase engagement with your main characters: students, faculty and alumni.

#PSEWEB 2022 attendees – Please login to access the recorded session.