Last summer, I signed up to the recruitment email list of (almost) every Canadian university. Over the last recruitment cycle, I have received (and read!) over 400 emails. Now I’m ready to share what I’ve learned.

If you’ve ever wondered what other institutions are doing, if you should change your email marketing strategy, or how you could improve your recruitment emails, this session is for you. We’ll dive into what’s happening across the country (who’s sending emails? How many? How often?), explore what type of content institutions are sending to prospective students, showcase some of the most creative ideas, and evaluate how well we, collectively, are adhering to email best practices and where we can improve. With (disguised) examples galore, this presentation will get your brain buzzing about next years strategy and tactics.