COVID-19 has accelerated multiple years of change into two years in the education sector. More than two years into the pandemic:

  • Online classes have become more available
  • Job satisfaction has dropped
  • Middle class disposable income has increased

What does that mean for Canadian Universities and colleges? How should they adjust their marketing to speak to the Canadians who are storming to upskill and re-skill? Our latest research answers some of the most pressing questions on the topic.