In post-secondary marketing, we’re often looking for the newest digital marketing tool and trending social media platform to reach prospective students, but what if your target market isn’t 18-24 urban youth? Who are we unintentionally omitting with this technology-based approach? At North West College, our average student is a 27-year-old Indigenous single mother of 1-3 children coming from a community of 500-1000 people. How do you reach her?

This session explores learner-centered marketing based on quantitative analyses of historical student data and how — as a public institution — to effectively employ an Indigenous worldview to optimize post-secondary marketing and the critical role of community engagement in successful student conversion.