Your audience makes the choice to follow your content  …but what if you could take that choice and turn it into an interactive adventure that builds community, encourages engagement, and builds your brand identity?

In October 2019, I hosted a Halloween-themed Choose Your Own Adventure via Instagram Stories that allowed students to vote each day to progress the story of a deadly zombie apocalypse on campus. 11 days and over 3000 votes later, we had a campus wide story that had students eager to participate in our content daily.

The tools available to us as digital creators can be bent in novel ways to foster a community of students who are driven to engage in our content and to identify with our brand. This session focuses on how to successfully execute this type of long-form engagement by understanding your audience, embracing their uniqueness (young, energetic students: we are a lucky bunch!), and creating content that reflects this audience.