A hilarious tragicomedy, fully illustrated and animated in crayon, of an in-house graphic designer. Interjected with creative real-life case studies covering branding, campus retail/apparel, donor recognition, sports marketing, creating new campus traditions and social media tactics, with enough twists and turns along the way to keep everyone thinking and laughing. Presented at the 2019 CCAE National Conference and the 2018 Government of Saskatchewan’s communications for post-secondary conference, session-goers remarked, “Phenomenal!”, “You blew us away!” and “I didn’t see that final point coming at all, it really made me think, and start implementing what I learned immediately.”