Posts Category: Social Media

Call to Action – Facebook Pages

WesternU Facebook Page

Facebook has added some new functionality to Pages.  You can now add a call to action button which will appear on the cover image beside Like Us, Message etc. A page admin can select from a group of call-to-action buttons — like Shop Now or Sign Up.  There are seven calls to action available: Book... More

Hi there, LinkedIn University Rankings.

Lucky LinkedIn University Page administrators got a little present in their email inboxes this morning at around 10am – their school has been included in the new University Rankings from LinkedIn! Within the hour, alumni of the included schools started to receive similar emails sharing the good news... More

Why I don’t use Snapchat at work, for now.

It’s OK that only 3% of schools use Snapchat, In My Opinion The E-Expectations Research Series is essential if you work in communications or recruitment in post-secondary education. It comes out each year with data you can count on to help you adjust your strategies & put the right digital tactics... More

UofT, McGill & McMaster top Canadian Universities on Facebook

We’ve all been watching our Facebook Pages with anxious eyes over the last few months, wondering if the recent algorithm changes have made the subscribers that we’ve worked hard for irrelevant. Our team took advantage of a new Facebook analytics feature to take a peek across the board and see... More

Tweets just got longer: big improvements on Twitter

Easier to work with, easier to read, engagement encouraged, 117 characters + 4,000 words + 8 account tags.  Twitter has been cranking out incredible improvements over the last 30 days – get up to speed and put these to work for your accounts.... More