Tuesday, July 28, 2015 at 3:00 PM
Location: Room 3
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education. Having gone through this process with nearly a dozen institutions, we’d like to share our experience and help you in preparing your own User Journey Mapping process. This session will cover how to collect primary data (surveys, focus groups, 1 on 1 interviews and Google Analytics), how to turn this data into Information, and finally, how to bring that to a document that your community will understand. When executed correctly, these User Journey Maps can allow you to have frank discussions internally without guessing about your user needs or opinions.
More specifically, this session will teach you how to embed the User Journey Mapping process into your product development or website development in order to allow data to drive decisions.
Tuesday, June 5, 2018, posted in Conference News
The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more