Tuesday, July 28, 2015 at 3:00 PM
Location: Room 3
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education. Having gone through this process with nearly a dozen institutions, we’d like to share our experience and help you in preparing your own User Journey Mapping process. This session will cover how to collect primary data (surveys, focus groups, 1 on 1 interviews and Google Analytics), how to turn this data into Information, and finally, how to bring that to a document that your community will understand. When executed correctly, these User Journey Maps can allow you to have frank discussions internally without guessing about your user needs or opinions.
More specifically, this session will teach you how to embed the User Journey Mapping process into your product development or website development in order to allow data to drive decisions.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more