The Sessions

#RoadToRyerson: How to Run a Kick-Ass, Yet Meaningful, Campaign

Monday, July 27, 2015 at 4:15 PM

Location: Room 2

Social Media is but a communication tool we use to do what we’ve been doing for centuries: tell stories. And who tells student stories better than students themselves?

This past summer, we auditioned 5 very different incoming students who got the chance to share their transitions to university through weekly blogs and social updates. Via our RU Student Life brand, these 5 students opened up, eased the transition for their peers and became pseudo celebrities in their own right.

In Higher Ed, it’s about more than the number of retweets or blog reads; it’s also about making an impact on the students we serve. As someone who’s been working in a digital capacity in Ryerson Student Affairs for 3 years, I’ll use the successful #RoadToRyerson as a case study to show you how to create an outstanding social media campaign that makes waves in your stats and in the lives of your students.


Presentation Slides: #RoadToRyerson

Recent Blog Posts

The Higher Education Social Media Landscape

Written by Paul Bradley  eQAfy, Data for better higher education websites and digital governance  NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more

DIY-ing Videos like a Pro

Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more

Canadian University and College CMS Use

NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more

Our Sponsors