The Sessions

Beyond Marketing: A Collaborative Approach to Social Media that Includes Employees and Students

Monday, July 25, 2016 at 3:05 PM

Location: Room 2

While Marketing is often responsible for an institution’s primary social media accounts, it’s important to partner with owners of accounts in other departments, faculties and programs and go beyond listing them in a directory. A collaborative approach to social media can help increase engagement, build lasting relationships with stakeholders, uphold the institution’s reputation and keep branding consistent.

Sheridan College conceived its first-ever social media policy with this in mind; affiliated accounts are not only agreeing to operate within institutional guidelines around social media use, but they become part of a Social Media Partners network and receive ongoing support, training and resources. In addition to employee-focused social media initiatives, a Social Community Leader program was created for students, by students, to give them a voice on our institutional channels. These efforts have proved successful at Sheridan and can be replicated by other colleges and universities looking to elevate their social media game.

Recent Blog Posts

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

#PSEWEB Needs YOU!

While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more

Hi There! Call for Speakers 2018: Now Open.

The All-Canada #PSEWEB National Conference is confirmed for 2018! We will have our date and location for you any day now – as soon as we find one of those old timey pens to sign the paperwork. Our Apple Pencil wasn’t compatible... Read more