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Senior Social Media and Digital Specialist, Digital Strategy

Sheridan College

Christine Worrall, Hon. B.A. is the Senior Social Media and Digital Specialist in the Digital Strategy Department at Sheridan College.

Christine Worrall has spent over 15 years working within different capacities of digital and social media including areas of design, development and strategy. She is currently Sheridan College’s Senior Social Media and Digital Specialist in the Digital Strategy department of Marketing. Within her role, she manages Sheridan College’s social media presence, and works on digital marketing strategies related to email and web. She also leads the Partner Network and Social Community Leader Programs, that focuses on community engagement on Sheridan’s social media channels. Previously, she worked at LoyaltyOne for over nine years, where she worked primarily with the AIR MILES Reward Program and on clients within a large spectrum of different industries. Christine obtained a Honours B.A from the University of Toronto and Sheridan College in Communication, Culture and Information Technology, as well as Art/Art History. She also holds a Digital Communication Certificate from Sheridan, Art and Art History Diploma from Sheridan, a Social Media Marketing Certificate from George Brown and a Honours Diploma in Multimedia Design and Production Technology from Humber College.

Photo of Christine Worrall

Sessions

Beyond Marketing: A Collaborative Approach to Social Media that Includes Employees and Students

While Marketing is often responsible for an institution’s primary social media accounts, it’s important to partner with owners of accounts in other departments, faculties and programs and go beyond listing them in a directory....

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