A no zombie zone: managing people in content strategy

Content strategy causes feelings. For us these feelings are wrapped in a nerdy glow, but for our coworkers these feelings may hinder your implementation. Fears, agendas, prejudices, past experiences and more lurk within communication teams. How do you get past this and win at content?

Learn plans, tools and tactics for unifying communication teams around a content strategy based on experiences from the University of South Carolina. Whether you are in a large central office or are a unit communicator, get the top five areas to question that will inform the structure of your content strategy plan.

In this session, you’ll learn:

• How to identify pain points early to avoid problems later and where you can find support.
• How to listen to gain insight into the people, organizations and workflows without accepting others’ opinions and/or bias.
• How to get others excited about content strategy and inject it into existing workflows.