Mo Dezyanian is the president of Empathy Inc., a media agency shaping the media conversation in the industry. During his career, he’s helped various ad agencies establish profitable media and digital operations while building an impressive brand portfolio that includes Nike, Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more.
As the kid who skipped cartoons to watch the commercials, his passion for the industry runs deep.
That is why he is challenging the status quo from the ground up. Under his leadership, Empathy Inc. consistently delivers impactful campaigns that get noticed by consumers and the industry. He is also currently inspiring the next generation of media planners and buyers as a professor at Centennial College and the lead developer for the CMA’s Chartered Marketer Media Elective. His published commentary on the current state of the industry is consistently provocative.