Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.

Mark has worked at the University at Buffalo for 27 years. He has been a full time web professional for the past 16 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.

Mark has been providing consulting services on all things web for 20 years to a wide variety of clients, primarily in higher education. He assists organizations in developing strategies that leverage the full potential of emerging web technologies. Mark has a unique combination of understanding both the business of higher education and the web and technology. He specializes in strategic planning, web governance and management, social media strategy, user centered design, emerging technologies and web accessibility.