Kristofer Karol is the director of marketing and communications at the Michigan State University College of Nursing, where he oversees all internal, external and social media, as well as marketing and website matters. Previously, he served as Indiana University’s first director of social media strategy, leading a team that generated more than 6 million engagements over a three-year span on the IU Bloomington channels alone.

He also has experience in live-tweeting a kidney transplant surgery, executive communications and media relations, and is also a recovering journalist. He lives in East Lansing, Mich. with his wife, Caitlyn; and two-year-old daughter, Wynn.